I met with a prospective client the other day, we ended up having a long chat over coffee. Their needs were two strands which each affected the other yet seemed to be totally separate on the face of it.

The first need was to get some business skills, assistance getting going, what to do with a website and social media and all the other myriad nuts and bolts of having a business to get off the ground.

The second was the reason they’d been recommended to me specifically – as with so many creative-types they had a total *back off that’s icky* mindset to selling their skills, to asking for money in exchange for their talent.

There was also the underlying idea (and total misconception) that talent is supposed to be gifted to the world. This not only comes from creatives themselves because they love what they do and would do it no matter what., it is also the consumer’s really huge misconception about creatives and their talents, such as –

it’s so easy for you to do that

you have a talent so you should share it

There’s a Twitter account @forexposure_txt which documents all the crazy and often insulting demands and responses creatives get when they ask for money in exchange for their art.

So, we are going to spend the next month and beyond not only discussing best business practices and strategies but also ways to get beyond the *selling is icky* and *I have a gift I should share freely* mindset. I have a whole repertoire of resources for both of these problems and I can’t wait to see the results.

Your talent is worth getting paid for, and by being paid you can share your talent further.